Every Tuesday, my son and I have a ritual; we go out for pizzas. It’s our one takeaway treat of the week, and honestly, it’s the perfect way to break the monotony of the early workweek. Back in the day, my wife and I used to make it a full evening out. We’d go for …
Yesterday I chatted to Kobus. He has a great business. They sell online and off-line. He is on top of his stats. When I say on top, I mean he really, really knows them. He has been tracking them for months. Capturing them “semi-manually” (a story for another day). He is able to compare lead sources, …
This past weekend, TikTok unexpectedly went offline in the US, leaving over 170 million users disconnected and confused. For the millions of creators, brands, and businesses relying on TikTok to reach their audiences, the outage was a stark reminder of a critical business truth: when you depend too heavily on a single platform, you’re playing …