This is truly the power of consistency! How a Long-Running Facebook Ads Campaign Became a Competitive Advantage One of the biggest mistakes businesses make when it comes to Facebook advertising is treating it like a switch. Turning it on when they need leads and turning it off when things get busy. Unfortunately, this stop-and-start approach …
Yesterday I chatted to Kobus. He has a great business. They sell online and off-line. He is on top of his stats. When I say on top, I mean he really, really knows them. He has been tracking them for months. Capturing them “semi-manually” (a story for another day). He is able to compare lead sources, …
When it comes to paid advertising, patience is not just a virtue; it’s a necessity. Many business owners expect instant results, only to pull the plug on their campaigns too soon. Successful paid advertising requires time, data, and refinement. Here are three reasons to give your campaigns time to generate meaningful results: 1. Gathering Sufficient …