In the digital marketing world, generating leads is often celebrated as a campaign’s primary success metric. However, the true measure of success lies in converting those leads into paying customers. This is where sales skills become the game-changer. No matter how well-crafted your lead generation campaign is; whether through targeted Facebook ads, SEO strategies, or …
Have you set your sales target for this year? If not, it’s time to get started. One of my clients uses a simple but effective method to stay ahead of inflation, the “10% plus method.” They look at last year’s sales, add 10%, and then aim for a bit more. It’s a straightforward way to …
In business, especially in marketing and sales, most people underestimate the level of effort required to achieve their goals, or even just to make sales. Whether it’s generating leads, closing deals, or growing your brand, success often demands far more action than anticipated. Why? Because the marketplace is crowded. Your audience is bombarded with messages …