If your business is not growing, it is dying. Here is an easy example. 22% of your database typically decays over a year. This means, if you have 1000 people on your database today, next year this time, there will be 780 people. 220 people would have either unsubscribed, stopped using the mail, etc. If your …
Many local business owners wonder how to allocate their ads budget. We found a structured approach to allocating advertising budgets work well. Here is an example; let’s say your advertising budget is $10,000 per month. For your advertising you have the following channels: Local billboards Google ads Facebook ads SEO Email Have the full cost …
I can ask one question, and know how serious you are about your marketing, advertising and sales. Sounds impossible? Here is the question … How many tests did you do last month in your marketing, advertising and sales? Take your answer and put it on a scale starting from 0. Most businesses are on 0. …