I can ask one question, and know how serious you are about your marketing, advertising and sales.
Sounds impossible? Here is the question …
How many tests did you do last month in your marketing, advertising and sales?
Take your answer and put it on a scale starting from 0.
Most businesses are on 0.
They seldom, if ever test.
We like to test.
Why?
You never know what will work best.
Here is an example, let’s say you run Facebook ads, and only have one advertisement.
The chance of getting the best ad, the first time, is slim to none.
If I tested 10 ads, 8 could do worse than the control, but maybe 1 did a little better, and 1 got a 50% improvement, that is a big win.
The control is the one currently performing best. You want to beat your control and the difference needs to be statistically significant, otherwise it might be a fluke.
This client ran FB ads, like that, just one advertisement.
We tested 3 ads to start.
Their cost per lead went down from $17, to $1 per lead. Same audience. Different ad.
This means, for the SAME advertising budget, instead of getting 1 lead, now they get 17 leads.
That is 16 more opportunities to make a sale.
Who would you bet on?
- Someone, who has ONE shot to make a sale?
- Or, someone who has SEVENTEEN opportunities to make a sale?
If they now closed 3 more sales, they have more than doubled turnover. On the same advertising budget.
Suddenly, advertising makes sense. The numbers add up.
That is not where testing stops.
You can test your sales approach.
You can test closing questions.
You can test follow up sequences.
If your answer to testing is zero, you’re leaving your success to chance.
Testing is not just a “nice-to-have” – it’s the difference between guesswork and strategy.
Between surviving and thriving.
When you test, you discover what works best for your business, and your bottom line will thank you for it.
Whether it’s ads, sales scripts, follow-up sequences, or email campaigns, every test is a step closer to optimization and success.
Start small. Run one test this week. Then another.
And keep going.
Because when you test, you stop hoping for results and start creating them.
Ready to take your marketing, advertising, and sales to the next level? It’s time to test. The more I test, the luckier I get.