Yesterday I chatted to Kobus. He has a great business. They sell online and off-line. He is on top of his stats.
When I say on top, I mean he really, really knows them.
He has been tracking them for months.
Capturing them “semi-manually” (a story for another day).
He is able to compare lead sources, sales, month-on-month, year-on-year.
Here is an interesting one …
50% of their monthly sales comes from current clients.
That tells you something about their customer service and quality of their products.
It also tells you that when they get a client, that client keeps buying.
Maybe not this month.
Or next month.
But soon.
Not only do they have retail clients, but commercial clients as well.
Yesterday he asked me what else can be done?
Yes, he did put me on the spot, thanks Kobus 🙂
We are running Google ads, Facebook ads. He is sending 2 emails per week.
But what else can be done?
The answer lies in the data.
As a business owner, we want to have the answers, quickly.
Like Etienne.
I spoke to him today and yesterday.
He is looking for something that does not really exist. Just by talking, we got to an answer that might just work.
Or like Mr Viljoen.
We just finished a survey for his clients to get some feedback.
Do not miss the “trick” here.
The answer lies in the question.
What else can you do? Talk to your customers.
Call them.
Speak to them.
Ask for feedback.
In a digital world a personal conversation counts a lot.
What else can Kobus do?
#1: The data shows where most of his sales are coming from. Re-allocate budget to what makes most sense. Extend and open channels because we know what sells.
#2: Call your customers, speak to them on the phone.
#3: Create surveys for feedback (Timothy did this and he struck gold with the feedback).
My tip of the week, make an effort to talk to your customers.
They will give you feedback. Give you ideas. And with that personal touch, you could get more referrals, which leads to more sales.