You have a local business and the people in the area come to buy from you, maybe 20 of 30 miles around the business.
Then one day it just feels like a week went past and there were less people buying.
You check your sales and it shows what your gut was saying.
Sales are down.
Maybe it is that time of year? Or a holiday? Or school event?
Let’s see next week.
Same thing.
Sales are down.
Fuck? Now what?
Is this is a trend? Next week is salaries. Then rent.
You decide to increase your ads budget. That should work. 10% more, right?
Over the weekend you have some time.
You decide to do some Google searches for your business.
Nothing comes up.
But there is this other place also on top. Always there when you search.
You do a couple more searches. You see some of your ads.
You see your Google My Business listings.
Oh no!! 5 bad reviews in a row!!
People are not getting through on the landline!!
How was this missed?
There are 5 critical pillars for your business to thrive. These are:
- Traffic (eyeballs)
- Leads (people contacting you)
- Quotes (a proposal)
- Sales (people saying yes)
- Referrals (telling other people about their experience)
When one of these stop performing, your business suffers.
When one of your main channels stop working, your business suffers.
When you don’t know your stats, or don’t keep track, you will never know!
The market change, new advertisers, technology stops working. It happens.
When you know your stats, you find problems faster.
When you don’t know your stats, you find out a lot later, maybe even when it is too late.